The first step to determine which or which will be our key words to use in an Adwords campaign, is making a tentative list of words that users might use to find our product. We are going to place as buyer and thinking at least a 10 phrases that users might use on the internet who wish to buy our product. We can also draw ideas from words by consulting the pages of our competitors using the tool for keywords in google. The tool allows you to place a URL and it will suggest we not only usable words but also the words found in that site. The second step will be to search each phrase in the same keywords tool to find phrases that are frequently used and that it may not be that we have exactly thought. We will do the search by selecting countries and languages and after placing the tentative phrase and give the button Search, select the exact match and not the wide that comes by default. Then, we will unload the data sheet that provides us with google in excel (csv for excel) on the download button. The downloaded file and to decompress, shows us in an excel spreadsheet which we will leave only 4 columns, keyword, competition, global monthly volume and estimated average CPC.
Delete the others. We will then apply a formula to this list that we will throw in an orderly manner from the best to the worst word taking into account three aspects; Competition, cost and the overall volume of searches. The formula will be the next volume of search squared / CPC squared / competition in an empty column will create the formula and copy it in all rows. Will shed us a number that has no importance in itself, rather than the comparison between the rows. Then ordenaremos all rows by column of the formula of greater to lesser.
This so quickly we will have first to the keyword that has the best condition considering the three aspects that we specify. That first word will be our ideal keyword and from which you depart to then find all the phrases that are of the same family. To find the families, we will return to the google keywords tool and will only seek and select ideal phrase found through formula or phrases containing exactly the same words significant of our word. If our strategy will be the make a group with a single keyword with three matches, will have to search that list from the best to the worst, which one has a good volume. If instead the strategy is to use multiple words in a group, of low-volume search that are also economical then look up starting to select from the top of that list and bringing all that we deem suitable. To best guide to Google Adwords, is of utmost importance that in the Group of several words exist only words of the same family. If you do not do it this way, will be printed countless times ads triggered by words that are dissimilar within a same group. Most likely many ads are published in irrelevant places or before searches irrelevant and have that only caused us a cost by poorly targeted clicks.
That serves you a company attract new customers, if it is not capable of retaining those who already has. To go a step ahead of the competition, we must manage our customer’s experience, this justifies any doubt, use better techniques of loyalty. Managing the customer experience represents an efficient technique of loyalty, even when there is dissatisfaction, a skillful control of the negative experience of the consumer can be overcome. Well, that is the customer experience now? It can be set, as the subjective response of the customer at the moment of contact with any aspect of the company. Relevant customer experience management is to identify the contact points or moments of truth (points of contact of the customer with any aspect of the company).
The contacts with the company may be direct and indirect. As example of a contact is direct, found the process of purchase of a product or service, otherwise indirect contacts involved in the majority of cases unexpected encounters, as found for example with some representation of product or service offered by the company or any intangible aspect of the same. When we hear the characteristic sound of a Harley-Davison motorcycle, we are in the presence of an indirect type contact, since we would be not buying motorcycle. The secret is not to offer a product adapted to the client’s needs, we must correctly manage the experience that will have this before know or purchase the product. The FedEx online company offers its customers as its value delivery proposition in time, the company must ensure make this feature of their service known by its customers before purchasing your service. The company should worry about collecting information on the experience of the customer in the contact points, these last defined as instances of direct contact with the product or service or some representation of this.
The corridor term of the client, in order to define the series of contact points that the customer experience is used. Below we will present some considerations of relevance on the points of contacts: * the contact points are not static, however changes over the course of the life of the customer. ** Not all contact points have the same value for the customer. ** Contact points that lead to another point of contact are the most important. We must constantly monitor the points of contact, since in each one we must decrease the gap between the expectations of the client and their experience. ** Flexibility toward changing the contact points will determine the possibility of survival of the company, whenever these are the difference between satisfaction or dissatisfaction. ** The company must trace a map of the corridor of the affine client determine if there are any congestion or block that not allows you to have a pleasant experience. ** If the customer contact points are properly designed all experiences should be pleasurable and efficient. Consider that: the moment of truth is the very moment at which customer gets in touch with our service and on the basis of this contact formed one opinion about the quality of the same. Jan Carlzon. Learn about that: when the moments of truth are not attended to, the quality of the service moves in direction of mediocrity. Karl Albrecht source: original author and source of the article
Balearic Islands has decided to outsource the management of their ports. The reason is economic, which simply means you want to raise more than what is collected. As well, in Ciutadella have had an idea that it might be interesting and one of the few tables of salvation can try to grab user of susceptible ports be auctioned and is the municipalization of the same. It is a model widely disseminated in France and that has quite a few positive aspects to take into account. The first that is worth mention is that it is the people themselves (your city) that decides the port that you want to have and thus the management model is more adjusted to the interests of the inhabitants of the municipality rather than respond to the policy and resources of a national or regional administration. On the other hand, we have the City Council decides the tariffs to be applied depending on the role that the port plays in the economy and society of the municipality, by what you can bet fares more social if you want to encourage activity sailing and the sea access of a greater number of citizens or other type of more restrictive pricing. But in any case ensure that rates will be lower than those of who may have had to bid in a contest and need to pay a fee exorbitant in addition to achieve their own benefit. And speaking of profit, it seems quite logical that produce this, it is in favour of community and municipal coffers rather than going up in the accounts of such or which company or non-profit entity.
For that he has thought to give to any entity or company facilities in exchange for a juicy cannon that exceeds the surplus currently obtained from the moorings. Then that company or non-profit entity will want to earn good money with these mooring rental of boat that allows you to pay that royalty and devote the rest to dividends or social activity, as the case may be. At this point of reasoning us there will be clear to everyone who is going to pay for the party that is mounting US Government: renting moorings for a boat stand. The management of the port is to be as consistent as possible with the interests of the different users of the same, a Consultative Council in which all the groups affected were its representative should create and thus supliria the lack of knowledge of the nautical themes that suffer from some of our local councils. Likewise each of the different groups (fishers, swallows, Charter, clubs, restorers, Amics de la Mar, Varadero, etc.) could make their voices heard in decisions that affect them and participate in the management of the port in which exercise their activity as Portbooker.com day-to-day port can be done directly by the City Council or by a joint venture style which managed some municipal resourcessuch as waters, etc. Similarly it should be noted that City Hall as administration only has to request the assignment of the public domain to Portsib, without having to go to any contest, with the advantages that this entails.
Grading machine, that is classifier, which is widely used in the concentrator to form the closed circuits with the mill process, or used in the gravity concentrator for grading ore and fine mud, the particle size classification the metal beneficiation processes of pulp, and desliming job washing, dehydration and other operations. This machine has the advantages of simple structure, reliable, easy to operate. Classification It can be divided into high weir type single spiral classifier, double helix, sunken single spiral and double helix four grading machine, air classifier refers to the shunt-air classifier, high-pressure grader, biaxial the grading machine. Our company adheres to the corporate philosophy of Focus on professional excellence, dedicated to the powder processing, transport, metering systems integration and technical service of industrial automation control system. Applications fields: 1, various kinds of powder superfine grading, znd broken up of debris removal. 2 ultrafine powder and nano-powder entrainment coarse grade; viscous meeting is strong, it is difficult to disperse, illiquid weak these kinds of material classification. There are alternative products of air classifier JZF series air classifier machine, which mainly composed of the motor grader housing and extension round.
Engine driven classification round rotates at high speed (the speed can be adjusted arbitrarily) in the classification of housing, which forms a powerful centrifugal force in the grader. a mixture of gas and powder enters the inside of classifier wheel, under the effect of centrifugal force, a large or heavy particles which bears centrifugal force are left to the side wall of the classifier wheel periphery, and no longer subject to the influence of centrifugal force, naturally fall to continue crushing crushed the host or the whereabouts of the collection to the discharge port; small or light materials by centrifugal force, hovering inside the classifier wheel, cited wind effect by the induced draft fan is with the highest point of the smooth the pipes move to the next component is graded or collected. Frequency conversion adjustment the classification wheel speed can be adjusted to the size of the centrifugal force to separate the grader materials specified coexistence purposes. Installation, operation and maintenance methods (A) Installation: check the machine, make sure that it is intact, no loose screws, then we can install the machine. Grader should be securely installed on the basis of great poured concrete. The foundation designed should have a very good supporting role to minimize the shear force on the screw. (B) after learning the structure and working principle of the spiral classifier, it is allowed to operate the machine.