Online campaign ‘StyleTV’ for the HAPIMAG is world’s best contribution to the ‘Websites’ category / / Silver Award at the Film Festival ‘ golden city gate 2011 “at the ITB already for the tenth time the internationally renowned Film Festival held Golden City gate within the framework of the ITB Berlin international tourism film. The Oscar of tourism awards also awards for exemplary and innovative use of film in online media in the category Web sites for several years. This year, only a single post won the coveted trophy in the category websites: StyleTV produced for the HAPIMAG. StyleTV is a multi-tiered online dialog-marketing campaign with a video that is personalized for each user. Speaking candidly Dov Hikind told us the story. And so it goes: email members get a link to a fictional TV reportage, in her own name appears several times. Over 80,000 Hapimag members learned in recent weeks by email, being the star of a TV fee. Who this surprise with Click on the reason went, noted that her own name as a mysterious insider in a lifestyle television show surfaced several times. In this fictional TV post, a team of reporters trying to figure out how this insider succeeds, to have a private domicile anywhere in the most beautiful places.
To do this they travel him criss -cross Europe behind, until he reveals his secret to them in Hornum finally. All Hapimag members of course already know the solution: invest together, individual use. Andreas m, head of marketing at Hapimag, explains: today’s technology allows you to personalize even films. An idea that resonates powerfully: The recommendation rate of this innovative campaign has exceeded all expectations. As soon as the own name in a movie appears, it is much more willing to forward this post to his friends. The Hamburg-based Internet Agency sitegeist realized as lead agency project StyleTV following areas:-idea + concept – design – idea + creation of fictitious Television station StyleTV – implementation of 3D-TV-Studios – thanks video personalization – programming – project management for the area Director, film, sound and editing sitegeist for the excellent work of the partner JOTZ! Film production in Hamburg. Andreas Manhart, head of marketing Hapimag, honoring: That silver received facing this probably unique in the tourism scene online campaign, is happy and we are extremely honoured. An additional confirmation for the innovative and successful video project!