Effects of mobile E-Mail use on email marketing studies on the optimal delivery time for newsletter there are known many. But what about investigations into the influence of mobile devices on the opening hours of the mails? What differences there compared to the stationary use of the Internet and is it really useful to make it possible the shipping time of the newsletter? The development of mobile E-Mail usage studies of XQueue GmbH (presentation at the event “mobile email marketing”) show that the trend will continue. An increase is currently in the Mobile E-Mail use every year to watch about 10 percent. With the increasing number of smartphone users and as well as the tendency to have more than just a mobile device, and to use, should this trend nothing change even the next few years. The upward trend in the mobile market differences to stationary read emails”is clearly visible.
However the mobile use of mail results other than the reading on your laptop or PC. A comparison of the Conversions has a much lower rate than for stationary devices namely mobile use. The causes are many: the links are clickable more difficult or poorly visible due to the lighting conditions with the finger, users spend less time reading the email and are unwilling to long load times. When users read your mails on mobile devices? The results of the XQueue GmbH show that most mobile emails are read in the time between midnight and 6 o’clock. There was the slightest opening rates in the morning between 8 and 11: 00. Send newsletter outside the mobile times”? As has been shown, increases while the number of mobile read mails, the conversion rate is lower when compared to stationary devices. How should you adjust the delivery time on these results? Is it really useful, the newsletter according to these results outside the mobile times”to send? Accessed times, although less mobile on mails, but the Is click probability higher? As in previous studies to the opening time of newsletters, also here no clear solution exists. Target group and industry remain as crucial when the mail is read.
Is also the length of time likely to increase with the increased use of mobile devices in the future, reach the mails on this way to the customer. Keep the audience in mind and newsletter accordingly make the mobile component has a great influence on email marketing without question. There are however important measures as the temporal adjustment of the Newsletterversands. The representation of the E-Mail must be adapted to Smartphone and tablet, clarity and easy clickable buttons are particularly important. This requires on the one hand clear messages, on the other hand, a straightforward, clear design. When one reads his emails, no one can predict precisely. So how the use of mobile devices increases, so also the habits, to read mail. A meaningful customization of email marketing is so not the temporal adjustment of the shipping to focus on, but the mail visually and in terms of content for mobile devices to optimize. Email marketing insert who successfully use email marketing for the company, has many caveats. In addition to the target group and the corresponding substantive alignment, also the legal aspects play a role.