Tag: advertising

Direct marketing – direct mail advertising offers, which is the basis personifitsirovannost supplied information. Its main objective is to establish the feedback and the formation of two-way communication. Direct marketing can be implemented by various means – this e-mail, Internet and fax and courier, and postal services. But what all these different means, and how they are effective? The fax dispatch – an economical and rapid way to disseminate information, but it can not properly issue your message. Internet subscription – a modern and efficient as way to carry out direct marketing. In addition, it allows you to apply a variety of creative techniques in the design. Recently Ohio Senator sought to clarify these questions. But there is a drawback: due to the massive information attack, electronic boxes, your message has a chance simply lost and not be read by the addressee. Always look prestigious and respectable courier delivery.

In this case, you can be sure that you have sent to print ads will not remain unnoticed. But we must not forget that courier services are expensive, but because such a campaign can be very expensive. Optimal cost and degree of achievement of the goal before sending combines dissemination of advertising mail services. As an acceptable cost, postal services can give attention to both form and content of the letter, and its design. knowledge. Distribution of print advertising with postal services have already proven effective in the Russian business space and continues to evolve. On the print advertising Say a Word Print advertising is the most common, important and effective view advertising.

To determine the right vehicle with the first step is to determine – what advertising campaign! Whether you're advertising a new product / store, increase brand awareness, maintain interest, or information about the ongoing promotions, etc. For each goal requires a different carrier. You should also determine to whom targeted advertising – to reach most of the population or some separate group. If all of these issues are specific answer, yes it is a concrete, otherwise everything else is useless, then you can proceed to the choice of carrier. And you should consider a way to feed the advertising message, since each supports its own ways, the concept and forms that pursue their specific goals. The efficiency also affect the timing and seasonality (of goods, the audience).

Can be a good season to advertise, but at this point in the selected carrier will not the audience that will some useless and will not bring the expected result. And all of these items as it is strange form a "closed ring" with a budget advertising campaign. Fit strictly in the budget is very difficult to light – is not effective, and only upon full analysis of the goals and objectives, the most suitable carrier, seasonality, and budget to give the best option for cost and outcome. Unfortunately, this process takes a decent amount of time and should proactively address this issue. Rush is one of the main enemies of the campaign. Advertising media, it will focus only on the republic and in particular the city of Ufa.