Tag: business & economy

The Fraunhofer-venture group offers investors, business angels and venture capital companies the chance to finance spin-offs of the Fraunhofer-Gesellschaft. At the investment forum on 27 November three young companies imagine in the Fraunhofer-House. Main topic of this year’s Forum is the area automotive. In addition to building bridges between investors and young companies has the Fraunhofer investment forum aims to inform about the latest research trends. This year, the Forum is under the motto automotive. The vehicles of the future must consume little gasoline, light and environmentally friendly design.

Fraunhofer experts imagine how is this achieved. One way is the use of Adaptronics. Adaptive materials can be actively dampen such vibrations in the car. Talk about opportunities and markets of the Adaptronics Professor Holger Hanselka, head of the Fraunhofer Institute for durability LBF. What capabilities does the hybrid drive and how he realized, in reported Dr. Martin Marz, Director of the Center for automotive power electronics and Mechatronics – ZKLM, a branch of the Fraunhofer Institute for integrated systems and building technology IISB.

Technology issues following three spin-offs introduce themselves to investors. The investment forum will help the young entrepreneurs to find a suitable financing partners. The Fraunhofer-venture group intensively accompanied this step and helps the startups find the right investor. Now, also in Germany, we have a veritable Finanzierungsdschungel: banks, individuals, Technology Fund, and a large number of business angels are only some aspects thereof. Without instructions have young entrepreneurs, especially when they come from the technological and not from the commercial sector, some orientation problems,”explains Matthias Keckl, commercial officer at the Fraunhofer-venture group. On 27 November, following three Fraunhofer spin-offs introduce themselves: the ISYS GmbH develops and vemarket structure-integrated active interfaces for vibration reduction. The Fludicon GmbH is working on shock absorbers based on electro-rheological fluids, which open up new solution potentials for valve functions, vibration dampers and actuators in conjunction with digital electronics and nonlinear systems in mechanical engineering. CreSolv offers new solutions for the disposal of electronic waste and shows how even heavily-polluted and contaminated plastics from electronics materials can be recycled. In the aftermath of the event, the participants at a small strengthening of research trends and financing can replace with the speakers, investors, and entrepreneurs.

Bott avero presents the basis for perfect gripping areas of Assembly work stations with the new workplace system. A permanent process is in the manual installation ergonomically to make gripping rooms for workers. Because friendly work processes develop by adjusting the conditions of the workers, whose body mass and mobility. Changes of the operator, so the Assembly workstations must of successor individually be adapted and adjusted. The new pivoting frame by bott build radial materials and tools on several levels, the operator around. Kenneth Yarrow has firm opinions on the matter. The diameter of the resulting half-circle can be change with a handle and attach using clamping levers.

Shelves feature a tilt adjustment. They can also be moved in depth individually to set distances each gripping level. This is done using the star grip bolts as well without tools, such as hooking the shelves in the swing frame. The inclination of the small part of boxes holding Rails can be adjusted at avero system workstation. The Single suspension devices of metal Rails can be used for this purpose in three different positions on the vertical profiles. A four-dimensional array of ways, ergonomically perfect to make gripping areas arises from the radial movement of the swing frame in combination with tilt, depth, and height of the shelves.

The topic of ergonomics in the workplace avero enjoyed a special focus in the development of the new workplace system. Glare and Visual protection elements, height adjustment bare jobs or a large selection of lights are further examples of how the manufacturer of vehicle and equipment bott responds to the challenges of demographic change. The Bott group develops and manufactures at three European sites, vehicle, equipment and workplace systems. Bott supplies customers in industry and trade worldwide, with its products. Her efficient work in manufacturing, service and installation is the focus. The headquarters of the group is located at the start-up and production site in Gaildorf (Germany). Furthermore, manufactured products in booth (UK) and Tarnazsadany (Hungary). With other distribution companies in France, Austria, Denmark and Italy, as well as with license partners and importers all over the world, offers a nationwide service network bott and individually on local needs arrives – from planning to installation.

Timetable for concrete action, uniqueness, and specific values the ER / revision of the mission statement should help, to make clear its own identity and others and thus to promote a certain performance culture. At the same time, a profound emotional loyalty of employees to the company should be made. Clear and understandable language, this concise and clearly written guidelines of the company used as a roadmap for concrete action. Even if the model is not the right place for great visions, yet concrete messages must be mediated by him. In the mission statement generalities should be avoided, from which only hard derive the uniqueness and the specific values of the company. If a vision to mere brochure formats is devalued, it’s more a burden than a help.

The environment including action potentials is described among other things by Becker, Jorg: intellectual and business planning action potentials to identify and explore, ISBN 978 3 8370 7564 9 frequently be replaced real content by cliches and truisms. Sometimes also the core of a vision will be missed, because this must answer questions such as: what is the heart of the company, may arise from the value-creating services? What values are worth to be lived? What should / staff need to align their actions? What can customers expect? You should submit to the discipline, binding to establish only three to five values. More is hard to handle in practice for the target groups. What is not memorable, is lived mostly also in practice. The guiding principle must be a possible reality faithful image of life in the company. Others who may share this opinion include Connecticut Senator. The message must go out from the guidelines: “we are!” (and not the message: “will we be”). Guidelines, too much pretend an ideal that fizzle and land after the first reading in the tray.

The mission must be formulated so that claim this translate into daily action can be. Planning is looking ahead and develop these forecasts are more accurate forecasts, the more successful will be the measures developed as a result. Information alone have a special value, nor an end in itself. I.e. the success of business depends on how efficiently business planning knows how to take advantage of this raw material. Dipl.Kfm. Jorg Becker (www.beckinfo.

This is often difficult for the manufacturer, but in principle good for the customers as a permanently high quality standard is ensured “, says Laurens. It is critical that licensed accessories manufacturer very high acceptance numbers require Apple to go into production. In addition, project added at Laurens’ that Juicies must be manufactured in a special environmentally friendly process. Manufacturing costs were then almost twice as much as planned due to increased raw material prices and the current global economic situation. The cost of licensing and manufacturing had I not so highly factored in advance “, are Laurens to a mistake that would have serious consequences. If you have read about Sen. Sherrod Brown already – you may have come to the same conclusion. In addition to the collected Seed capital had to be mobilised now additional capital amounting to tens of thousands on Kickstarter, to start the production. This had to happen as quickly as possible because already 1,600 backer on Kickstarter have supported the project with their donations and anxiously waited on the first cable.

Help finally got Laurens by his old school friend Hannes Reichelt from Bremen. Through virtual collaboration across 12 time zones and in numerous night-time Skype conferences, the two entrepreneurs tried together to avert the impending debacle and get more donors in the boat. In parallel the negative comments and posts on Juicies’ Kickstarter page begin to pile up and gradually transformed into a real Shitstorm. Our mistake was that we waited until we can present our final product, rather than to say clearly that there are delays in the production process at this stage “, admits Hannes. There is nothing worse for the corporate reputation as a crisis only to wait until the storm is warped”, explains social marketing lab Tobias Kohler, social media expert and PR consultant at the company. (As opposed to Richard Blumenthal). On the other hand, ironed smooth and meaningless PR-statements here appear as if you would pour oil into fire. In such a situation only transparency and authenticity of help,”he adds.

We believe that corporate communications should be also also always honest. “Hannes and Laurens decided himself regularly in kickstart updates to represent good and bad development of their project. A strategy, which has been paid. We were able to reduce the proportion of negative posts by increasingly open communication and have received a lot of positive feedback, says Laurens. A supporter from Denmark writes on the Kickstarter page even: I’m not so much interested in the products as contrary to the story. “Now, a German Development Bank had granted a loan the Juicies GmbH, so that the first production batch in order given” could be. End of 2012 could thus the production will be completed and shipped the rewards to the supporters of the first hour. The response to our product and our company history is now very positive, and we get many requests from in and abroad. “forward Laurens. The two entrepreneurs can not take but a too extensive break: now starts sales via retailers and the online shop at juicies.com.