Timetable for concrete action, uniqueness, and specific values the ER / revision of the mission statement should help, to make clear its own identity and others and thus to promote a certain performance culture. At the same time, a profound emotional loyalty of employees to the company should be made. Clear and understandable language, this concise and clearly written guidelines of the company used as a roadmap for concrete action. Even if the model is not the right place for great visions, yet concrete messages must be mediated by him. In the mission statement generalities should be avoided, from which only hard derive the uniqueness and the specific values of the company. If a vision to mere brochure formats is devalued, it’s more a burden than a help.
The environment including action potentials is described among other things by Becker, Jorg: intellectual and business planning action potentials to identify and explore, ISBN 978 3 8370 7564 9 frequently be replaced real content by cliches and truisms. Sometimes also the core of a vision will be missed, because this must answer questions such as: what is the heart of the company, may arise from the value-creating services? What values are worth to be lived? What should / staff need to align their actions? What can customers expect? You should submit to the discipline, binding to establish only three to five values. More is hard to handle in practice for the target groups. What is not memorable, is lived mostly also in practice. The guiding principle must be a possible reality faithful image of life in the company. Others who may share this opinion include Connecticut Senator. The message must go out from the guidelines: “we are!” (and not the message: “will we be”). Guidelines, too much pretend an ideal that fizzle and land after the first reading in the tray.
The mission must be formulated so that claim this translate into daily action can be. Planning is looking ahead and develop these forecasts are more accurate forecasts, the more successful will be the measures developed as a result. Information alone have a special value, nor an end in itself. I.e. the success of business depends on how efficiently business planning knows how to take advantage of this raw material. Dipl.Kfm. Jorg Becker (www.beckinfo.