That is, with what the will sent to the attention of potential buyers. It's easy enough if you come to this step well in advance and prepared. Such a kondachka not work, at least sufficiently high quality. At this stage is vital to have on hand, created by successive passage of the first four points of the procedure of selling, "portrait" of the ideal customer (see number 3). Your ideal customer! From you now require some form of extraversion * from their desires, because the idea you will create for him. For him. And not for themselves, as usually happens in this market, unfortunately, almost always.
This is your destination – but your buyer. Object you you know, you described and the buyer. Okay. The object has many qualities and characteristics. This is the place and the volumes and areas, and quality construction, and … and much and much more. And how would it all as a whole or in part, raspronachudestnym was not, it's for sale do not matter no-ka-to-ho! The author's design! "From Dior's"! Super-facade of the "blue steel"! Roofing Technology NASA. As well as the blessing of the Pope or the gates of corrugated titanium – did not matter to you now.
Even if all you've been there, and deservedly proud of that habit. What can and should continue to do so. For yourself! And for him – then this whole arsenal of skills and amounts only that, under any scenario, will be unequivocally and unconditionally to rank the "pluses" * themselves.